Why Applied Foundations?

Here was my problem…

As a Managing Director of a brokerage, who was still transacting deals, but responsible for training and developing agents and making sure they were in compliance I had to find a way to keep up. The easiest solution was to choose a training program to send my agents through that would give them enough information to know the theory about commercial real estate, but also given them enough business knowledge to build their business and for me to pick up and help them tactically as we got into a deal.

So we looked at dozens of programs. Some where great, but cost the same as a used car, others were way too advanced for beginners, still others felt like they were last updated in 1973 and were still talking about letter writing and fax machines being the wave of the future.

So being not only a practitioner, but also an instructor and course content developer we decided to jump and and build something we can use internally for our team. A program that gave new agents the theory that they needed to understand commercial real estate, the structure and path way to build that business, and to have the “FRAME”work to find success.

As we developed this program we saw agents excel, build business with a plan in place and ultimately get to wins quicker than agents who didn’t go through this program. As a broker, I would feel comfortable for an agent walking in, showing the Certificate of completion and knowing that they are not going to be a liability.